4a advertisement

Changed the computer science industry to be a male dominant industry. The early computer advertisements in 1980s (Apple, Radioshack) targeted young boys and that in turn gave men an early exposure to computers which in turn helped them to be more successful in computer science programs This started to cause a divergence in female participation in computer science programs in universities Movies that fed into the narrative that boys are using computer and geek culture Pushed woman out of geek culture